Often called the "jewel in the crown of Maui," Lahaina is a destination that is experienced by two million people, or 83% of all Maui visitors, annually. Lahaina town is the second most visited spot on Maui after beaches. We warmly welcome you to visit our historic town, which is nestled between the calm waters of the Auau Channel facing Lana'i island and the fertile peaks and valleys of Mauna Kahalawai (West Maui mountain range). Lahaina has provided a home for many cultures over the centuries, always welcoming visitors to its inviting shores. When the first Polynesian settlers arrived at these shores well over a thousand years ago, Lahaina offered them abundant freshwater streams, verdant valleys with fertile volcanic soil, warm, sunny days and a pristine, bountiful sea. Even today, much of this can still be said of Lahaina. Steeped in a history which consistently documents its progress from one era to another, Lahaina has retained a flavor of each to this day. Over 18,000 full-time residents call Lahaina home. Our challenge, as the caretakers of this legacy, is to continue to support compatible tourism while protecting Lahaina's unique cultural and natural resources, and to sustain the viability of our community.

Website: visitlahaina.com